Success does leave clues and
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to
drive top line sales and bottom line profits in every sector of retail foodservice
globally according to Foodservice Solutions® Grocerant Guru® Steven
Johnson.
The Koreanbizwire.com has done
a very good job of reporting about the tremendous continued success of the
grocerant niche Lunch boxes sold at convenience stores. Recently they reported that Korean Lunch
Boxes have grown increasingly popular in the past year, roughly tripling in
sales and reshaping the lunch culture for employees and students in
Korea.
In Korea lunch meals sold at
convenience stores are relatively inexpensive, ranging between 3,000 won
(US$2.66) and 4,000 won, with the quality and variety of the dishes featured
constantly improving to such delicacies as bulgogi (grilled marinated beef),
ribs, and pork cutlets, along with a wide range of side dishes.
A spokesperson for Seven Eleven
Korea stated “In the past, convenience store meals were viewed more as
on-the-go quick bites, but the new lunch boxes are more like a whole meal,” …“The
quality and taste of the lunch boxes have improved so much that they fit the
preferences of workers, students and people living alone.”
In Korea CU reported sales of
lunch boxes increased 2.98 times as of the end of August compared to the same
period last year, while GS25 said sales of boxed lunches increased 2.76 times
as of the end of August. Seven Eleven also saw its sales increase by 2.54
times. If success does leave clues and
it does grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a
clue for all retailers.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us
the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us
for more information
Image Credit: Yonhap /
photonews@koreabizwire.com
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